Vogue talents: the digital capsule collections sold out in less than an hour

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Five new generation brands selected by Vogue Talents – Vivetta, Marco Rambaldi, Federico Cina, Cormio, Niccolò Pasqualetti – have produced, in collaboration with THE DEMATERIALISED and on the occasion of the current edition of Vogue Talents, the digital version of some items of their collection, visible on the platform and then sold exclusively using crypto currency or traditional currency on THE DEMATERIALISED website.

Each NFT purchased allows, as for all THE DEMATERIALISED products, to plant in collaboration with Re: Earth a mangrove – capable of absorbing Co2 3-4 times the other trees – in Madagascar.

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The project was an exceptional success, on the evening of September 23, the release date, the collection of 500 pieces sold out in 51 minutes.
The revenues from the sales will support the creation of a collection by a new generation digital designer next February.

The usual Vogue Talents event dedicated to the international scouting of new generation creatives and designers “The World of Vogue Talents” is the digital platform accessible to the public at: https://voguetalents.vogue.it/it from yesterday 23 September 2021.

Photo by @kuki_ai

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