An unprecedented publishing operation: Vanity Fair arrives on newsstands with the first cover made in NFT and sold for 25,000 dollars. The opera stars singer Elodie and was created with the startup Valuart
The new star of Italian music and the new technology that the whole world is talking about. Tomorrow 22 September Vanity Fair is back on newsstands with an issue destined to mark the history of the magazine and that of international publishing. Vanity Fair, in fact, will launch its first operation in NFT by presenting a special cover with the protagonist Elodie, interviewed for the occasion by director Simone Marchetti. Technically reworked and built by the start-up team Valuart, the exclusive image of the Roman singer has been transformed into a unique and unrepeatable digital asset. An authentically technological project, inspired by the NFT logic also in its final results: the work – which will be unveiled at 2 pm tomorrow on the Vanity Fair website and social channels – has already found a buyer, who has chosen to buy it for $ 25,000. . The sum was entirely donated to Pangea, the non-profit organization that deals with the assistance of Afghan women who have arrived in Italy, thus amplifying the #noisiamoaccoglienza support initiative that the newspaper launched with the September 15th issue.
But what is an NFT? «It is a contract that establishes the provenance, authenticity and ownership of a digital asset. Something that exists only on the net but that is damn real », explains Simone Marchetti in his editorial. “When you think of an NFT, in fact, the first mistake lies in not understanding that digital is real”.
The new frontier of innovation is explained by Vanity Fair in all its aspects and its repercussions, starting with the innovation that allowed the birth of NFTs: the blockchain, developed in the early 2000s for the storage and transmission of information. , this “chain of wonders” has recently seduced unsuspected sectors: the economy, fashion, football, food. “Digital is becoming more and more real,” concludes Marchetti. “And its influence on us is more and more radical. Our task is to understand it, perhaps direct it, certainly not underestimate it. Because today, as in the early 2000s, it is not important what seems impossible, but when, how and why it will be possible ».